PARVEEN TRAVELS FRANCHISEE FOR DIXIE CHICKEN
Chennai-based Parveen Travels Pvt Ltd has taken up the master franchisee for UK-based fast food chain Dixie Chicken for Tamil Nadu and Pondicherry.
Mohammed A Arif, director, Parveen Travels, said, “We have taken the master franchisee for Dixie Chicken and will be opening a 6,000 square feet restaurant in Chennai.” As Parveen Travels plies more than 300 buses across the state, mobile campaigning will be used to market the brand beginning this April. The restaurants will be called Dixie Quick Service Family Restaurants in India and will be located on the East Coast Road.
M R Rajat Pandhi, managing director of Dixie Chicken India Pvt Ltd, which has a joint venture with Dixie Chicken, said that it plans to open about 100 outlets across the country with Chennai having the first one by mid-May 2006.